Recently, "World Sports" talked about Miami International, which entered the Club World Cup knockout round for a historic goal. They said that behind the club's rapid rise is the carefully designed sports, institutional and cultural strategies from the very beginning.
Miami International has become a legend in football history five years after its establishment. They are the first FC World Cup knockout team to enter the 2025 Club World Cup knockout round, and the first FC team to win in this event, and are the first Central and North American and Caribbean representatives to defeat European teams (2-1 defeat of Porto). However, behind this rapid rise is not accidental, but a carefully designed sports, institutional and cultural strategy from the very beginning.
The founding principle is very clear: victory changes everything. It attracts star players, activates investment, wins support from fans, and gives everything else meaning. To win, the best players are needed.
So when the conditions were ripe, Miami International signed Messi without hesitation, and he became the new benchmark for MLS. Messi's arrival triggered a virtuous cycle, attracting stars such as Suarez, Busquets and Alba to join.
In just two years, the results say it all: the 2023 League Cup champion, the 2024 Supporter Shield champion and a regular season score record, and an unprecedented business leap.
Miami International has become the second most valuable franchise for the franchise, with revenue growing from $55 million in 2022 to $200 million in 2024, an increase of 263%. The club sold out all season tickets before the season started, and its jersey sales were also ahead of the league: Messi and Suarez topped the list, and Busquets and young Kremasky were among the top 25 players.
Miami International is not only a team, but also a global cultural brand. Breaking tradition with avant-garde design – pink as the iconic color, third jerseys like Adidas’s “Riptide” series or a collaboration with BAPE – the club attracts a new generation of fans who blend football, art, fashion and lifestyle. ”
" Chase Stadium has become a gathering place for celebrities such as LeBron James, Serena Williams, Becky G, Tom Brady and Bizarrap. The competition is not only a sporting event, but also a social event. ”
It all happens as the club moves toward its final home: Miami Liberty Park will open in 2026, not only a stadium, but also a new heart of the city, integrating sports, culture, business and community life to become a model for a modern city.
However, Miami International is also preparing for the future. Although the project relies on historical figures, its future ambitions are reflected in the academy, a growing investment that has begun to bear fruit. In 2025, the club won the MLS NEXT Cup U17 National Championship. In addition, teams from the U13, U14 and U16 age groups have also participated in the competition.
Through initiatives such as the Dream Cup, which attracted more than 16,000 young players to more than 1,800 games, and a foundation in partnership with UNICEF to support Latin American education, the club is building a deep sense of social mission.
The phenomenon of Miami International goes beyond trophy and signing, which is built on a unique culture with a cross-domain perspective and ambition to combine local roots with global influence. Miami International has become the best example of future possibilities amid the United States' view of the 2026 World Cup as a turning point in football.