"Daily Sports" reported that Barcelona completed the renewal of its sponsorship agreement with Spotify on Friday, and the streaming media platform will continue to be the club's main sponsor until 2030. The contract originally scheduled to expire in 2026 has been extended for four years, and the sponsorship covers the first-team match jerseys and training uniforms for the men's and women's football teams.
Starting in 2026, Spotify will pay 75 million euros per season, a figure that consolidates Barcelona's leading position in European football club commercial agreements. Of the 75 million euros, 65 million corresponds to match jersey sponsorship and 10 million corresponds to training uniform sponsorship, which means that the total sponsorship within the four-year renewal period will reach 300 million euros.
For reference, the home jersey sponsorship agreement between Real Madrid and Emirates is worth 70 million euros per year. According to 2Playbook data, this is the most valuable annual jersey sponsorship in La Liga.
The agreement also retains the naming rights of the Camp Nou stadium, and the venue will continue to be called Spotify Camp Nou until 2034. The naming rights contract sets out two scenarios. If the stadium can reopen at 90% capacity, the music streaming company will pay 20 million euros per season, or a total of 160 million euros over eight years. On the other hand, if the works next season result in the inability to reach the minimum operating capacity, the payment amount will be temporarily reduced to 10 million euros per season.
If all preset conditions are met, Barcelona can receive a total of 460 million euros in revenue from 2026 to 2034. The new Spotify Camp Nou stadium has currently received the first license for 27,000 seats and is expected to achieve a capacity of 60,000 by the end of this quarter, but this still does not meet the full payment standards stipulated in the contract.
According to the current roof installation progress, the second phase of the opening plan (including the final 105,000 seats put into use on the third level of the stands) will have to wait until the 2027-28 season. This timetable means that stadium naming rights revenue will be reduced by €10 million from €20 million in the 2026-27 season.
The club emphasized in the announcement that this renewal consolidates a partnership based on innovation and new cross-border connections between football music. The agreement enhances the club's financial stability and continues a successful partnership that dates back to 2022, bringing Barcelona together with a top brand with a global market capitalization of approximately US$138.6 billion.
Spotify is satisfied with the global exposure and brand value increase brought by the sponsorship, which has been particularly effective in the men's national derby, the women's football dominance of European football, and the men's football team's return to the top of Spain and the transitional stage of the Champions League revival.
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